Hello {firstname},
If your web site can’t sell, everything else
you learn is useless. If it can sell, then you
can almost just "Buy" traffic to send to your
site.
Learn how much you can afford to spend
(in time or money) for every visitor to your
site...and then how to earn as much as 11
times as much from every visitor there now.
Terry Dean reveals the secrets to an effective
selling web site in his eBook, "The Magical
Formula to Increasing Your Web Profits in 72
Hours or Less."
Find Out Just What It Can Do For You:
http://www.oraifite.com/magicformula.html
http://www.oraifite.com/magicformula.html AOL User Click Here
Yours in Success,
Sam Odiaka
Sam@oraifite.com
http://www.oraifite.com
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The RumourMan
RumourMan is a Free Electronic Newsletter. Like the
internet, it will evolve, and part of that evolution
will come from you. I want to hear from you.
I want
to hear about your successes and your setbacks - the
highs and the lows. Most of all, I want to know what
you want to know. Much of the ongoing power of
RumourMan will come from the synergy of our combined
experiences, information and knowledge. So take the
opportunity to communicate with your rumourman and
your fellow internet entrepreneurs. We'll all
benefit. We'll all move more quickly down the road
towards an automatic, ongoing and very impressive
internet income.
Note: This newsletter is transmitted by subscription
only. See bottom for removal.
(c) copyright Sam Odiaka
< http://www.oraifite.com > mailto:Sam@oraifite.com?subject=Rumour-News25
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Which Came First...The Product or the Prospect
By Terry Dean
You have a killer product which you know everyone
wants to buy. You had one of the top copywriting
experts write you a winning ad. You have built
an incredible site and you accept every major
credit through secure ordering online.
You have all this, and only have one problem.
You just can't seem to get enough traffic to
your site.
I hear this kind of story all the time. Someone
"knows" they have a winning promotion, but they
just can't get enough leads.
You may even be thinking the same thing right
now. You have an awesome product, but it seems
hard to get traffic to your site and to get
really qualified prospects.
Well, I can tell you where you messed up at.
Over 97% of marketers have made the exact same
mistake you did...and it is killing their
businesses. They focused on the product before
finding the prospect.
It is common practice to first find or develop
a product and then find people to sell it to,
but common practices don't always work.
The quickest and easiest method of finding a
successful business is not to take a product
and go searching for prospects. The quickest
and easiest method of finding success in
business is to target a market and then find
out what it is that they want.
Take the focus in your mind away from the
product and place it onto the prospect.
Instead of saying, "How can I find someone
to buy my product?" Start asking yourself,
"What would these people like to buy?"
Instead of following this higher road to
success, people seem to prefer trudging
through the wilderness begging someone to
help them find more leads...
If you are truly serious about becoming
successful online, you are going to need
to switch roads sooner or later...so why
don't you choose today.
There are really only three simple steps to
succeeding from an Internet business if you
are following this path.
Number 1: Find and Focus on a specific
targeted market.
Don't focus on the entire world. Focus on a
niche group. While major corporations try
to focus on everyone as a whole, the
small businesses who become successful are
focusing on one group of people with similar
interests and goals.
Many of the niches might even be rather large.
For example: business opportunity seekers,
small Internet businesses, dog lovers, cat
lovers, work at home mothers, bodybuilders,
martial artists, and more. All of these are
considered niche groups and have millions
of participants.
You can even go into more specific groups
such as commodity traders, real estate agents,
RC car hobbyists, and more.
The key to knowing if you have chosen a
good niche group is if you can specifically
target your market consistently online. Can
you find one member after another in this
market for little or no cost. Do you know
where to look? If you don't, that isn't the
market for you.
If you are considering offline advertising
for your web site (which by the way can often
beat online advertising by leaps and bounds),
then a place to look to come up with ideas
for niche markets is at the magazine rack of
your local bookstore. Generally, most of the
magazines are created for specific niche
markets. If you choose to market in that
niche, then this is a good place to get ideas
on products and to use for advertising.
Number 2: Find Out What They Want.
Once you pick a targeted market, you need to
take time to find out what it is that they
want. Do they want a product? Do they want
software? Do they want an informative video?
What is it that they are looking for?
The way to do this type of market research
for Free is to learn how to network online
in discussion groups, mailing lists, and
newsgroups.
As matter of fact, you won't even have to be
involved in the discussion to find out things
like this. Just pay attention to the posts
people make on what types of things they want.
Then, when you see that something keeps coming
up time and time again, mention it or begin
asking some questions. Find out how much they
are willing to pay for something like that.
What color would they like it in? What brand
would they like? In other words, ask your
future customers exactly what it is that they
want.
To find the places to do this,
use these search engines:
Newsgroups: http://www.dejanews.com
Forums: http://www.forumone.com
Mailing Lists: http://www.liszt.com
Write down 3 to 5 keywords of what types of
things you are interested in and then search
through each of these databases to find groups
which specialize in those subjects.
Join them or mark them in your favorite places.
Then, make it your job to sit down and at least
read a few of them every day for customer
research. What is it they want?
If you can answer that question, you are well
on your way to developing an extremely successful
Internet concept. If you would prefer to just do
your own thing and assume what people want, then
you are starting your business on very shaky
ground.
Number 3: Give them what they want by developing
it or Joint Venturing.
Once you have found a market and determined what
it is that they want, give it to them. If you have
to develop the product yourself, do it.
An easier way of providing your first product to
this market would be to Joint Venture with an
established business which has the product those
customers are looking for. Start doing some
investigative research and look for the types of
products those future customers are asking for.
Then, once you find the right product, make a deal
on a 50/50 profit split or whatever is necessary
to make the deal...then begin endorsing that
product to your prospects.
Here is how you could apply this process even
greater to your web site.
Several web sites I know of right now have very
successfully applied the principle of finding
your prospects before finding your products.
They would built a site focused on content,
participate in networking online, trade links
with other sites, and place high in search
engines. They would begin building up a large
number of visitors and repeat visitors who
would keep coming back for the content.
They would do this for months or even years all
at the same time building loyal visitors and
building an Opt-In mailing list. Then, when the
time was right and they found out what their
visitors were seeking after, they either developed
the perfect product for them or they made a
Joint Venture deal and endorsed someone else's
product to their site and their Opt-In list.
Many of the major sites which are extremely
profitable online right this minute followed
this exact same strategy of success.
What about you?
---------------------------------------------
Terry Dean has authored a brand new eBook -
"The Magical Formula to Increasing Your Web
Profits in 72 Hours or Less" available now from
our web site at:
http://www.oraifite.com/magicformula.html
http://www.oraifite.com/magicformula.html AOL User Click Here
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