Hello {firstname},
The real "Secret" to Internet marketing that
most gurus don't want to tell you is that you
need to become the "Prime Source" of your
own product or service.
You need to be selling information products
you hold 100% ownership in. Picking up
nickels and dimes from affiliate programs
just won't cut it.
Starting your own information business gives
you these incredible advantages:
- This business has low start-up costs... anyone
can get started in it!
- Low product reproduction costs. (A book can
be printed for under $3.)
- This business offers high profits and low
risks -- more money in your pocket!
- No need to maintain inventory -- just print
the products as they sell.
- Information products are easy to ship to
your customers.
- You can run the business part-time and
still make lots of money!
- You can work out of your home! (Or from the
beach!)
We're now making the Million Dollar Publishing
Company in a Box special CD available with
reprint rights to 100's of products.
This is your chance...Click here now:
http://www.oraifite.com/publishing.html
http://www.oraifite.com/publishing.html AOL User Click Here
Yours in Success,
Sam Odiaka
Sam@oraifite.com
http://www.oraifite.com
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The RumourMan
RumourMan is a Free Electronic Newsletter. Like the
internet, it will evolve, and part of that evolution
will come from you. I want to hear from you.
I want
to hear about your successes and your setbacks - the
highs and the lows. Most of all, I want to know what
you want to know. Much of the ongoing power of
RumourMan will come from the synergy of our combined
experiences, information and knowledge. So take the
opportunity to communicate with your rumourman and
your fellow internet entrepreneurs. We'll all
benefit. We'll all move more quickly down the road
towards an automatic, ongoing and very impressive
internet income.
Note: This newsletter is transmitted by subscription
only. See bottom for removal.
(c) copyright Sam Odiaka
< http://www.oraifite.com > mailto:Sam@oraifite.com?subject=Rumour-News1
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Your Roadmap to Internet Profits
By Terry Dean
Would you ever consider going on a vacation across
the country without bringing a map?
It is hard enough to find your way in some places
with a map. How hard would it be if you tried this
adventure without one?
Yet, this is exactly what people do every single
day in the online world. They tried to build their
own businesses online without having a roadmap to
success.
Then, after months or years of just wandering
around online, they give up in frustration and
quit. They walk away saying that the Internet
doesn't work for them. The reason it didn't work
is that they didn't pick up a map and follow it!
You don't have to end up lost in the online shuffle.
Below I will give you ten steps to help you map
out your course and get you started in the right
direction. It isn't everything that you need to
know by any stretch of the imagination, but it
will give you a basic foundation to build upon.
Consider it your beginner's map to Internet
marketing profits.
1. Choose a targeted market
The biggest mistake most people make when
starting a business is that they choose a product
and then try to find people who want to buy it.
If that is the direction you are starting from
on your journey, then you are going the opposite
direction from your destination.
Wise businesses operate from a different concept.
They pick a market first, and then they pick a
product those people are searching for. In other
words, instead of trying to find leads to sell
their product to, they find targeted leads and
then ask them what they are wanting to buy.
Don't even consider starting a business until you
know exactly where you are going to get your
leads from. Think targeted customers first. Then,
you can come up with a product for those
individuals. Would you rather have 1,000 hits a
day at your site of a general audience OR 10 hits
a day of people who are desperate and willing to
pay any price to buy your products? If you are
smart, you will choose the people who are ready
to buy!
2. Develop a Product
Next, you need to develop a product or service
for this market. Don't just jump on the bandwagon
of affiliate programs when you come to this step.
There are three major ways to selling a product
online:
a. You create your own exclusive product.
This is the best opportunity you have. If you
develop your own product, you can pick it's price,
sell reprint rights to others, set up an affiliate
program, etc. Don't tell me you can't do this.
Tens of thousands of innovative entrepreneurs have
used their own information products to get their
careers started. You can to.
Throughout your life, I am sure that there is
something you have learned that you can share in
a How-To product. Maybe you know someone else who
has the right knowledge for a How-To product and
you could offer to help them create a product if
you both shared the rights to it.
Don't just jump past this opportunity and say it
can't be done.
b. You buy the rights to a product or you JV for
an offline product.
You can buy the rights to successful products for
$500 - $20,000. If someone else has created a
product that you know your targeted market is
interested in, offer them a large up-front fee
for the rights to it. This way you can get your
own product and never have to pay a penny in
royalties.
You can also search through magazines your targeted
market reads and look for products people are
selling. Then, give them a call and ask for the
exclusive Internet rights to their product for a
certain percentage of the profits or an up-front
fee.
c. You join an affiliate program.
If you are just starting out online, this can be a
good choice. You do have to keep in mind though
that it doesn't offer quite the profit potential
that creating your own product or obtaining rights
to one has.
When choosing an affiliate program, make sure
that it is something your targeted market cannot
be without. They absolutely have to have it.
Also pay special attention to the profits you
receive from each sale.
If you are only be paid 5% commissions on the
sales of $10 books, you will only be making 50
cents per customer. It would take 2,000 customers
just to product $1,000 in profits. You cannot
make money like this online! Look for higher
priced products and higher commissions...especially
commissions in the 25% or higher range.
3. Create a USP
Create a Unique Selling Position for your product
or service. Too many companies are just trying to
be me-too companies online. You cannot be just
like the next guy and expect to make a profit in
a global economy. Just going to the next guy's
web site to order is too easy for your customers.
You have to create a Uniqueness to your product
or offer. What can you offer that no one else
can? Can you offer better guarantees, better
customer service, more technical support, faster
shipping, or lower prices. Think of something
that will set you apart from all of your online
competitors and tell in complete detail what it
is.
4. Pick a Domain Name and Hosting Service
The next step is to pick a domain name that
describes your company, USP, and offer. Try to
keep them as short and descriptive about your
business as possible. Avoid using dashes or
misspellings of your product. Both of these
things will cause people to leave out part of
your domain if they type it in. Someone else
will be getting free traffic that you worked
hard to obtain.
For hosting, I personally choose to use Oraifite.net
since they have the Fastest customer service and
technical support in the industry. Test them out.
They will respond to you within the hour...anytime
24 hours a day. No other company I have ever been
with has even come close!
Click here to read about all of the options they
offer your Internet business:
http://www.oraifite.net
http://www.oraifite.net AOL User Click Here
5. Develop a Customer Friendly Site
The next step in the process is to develop your
web site and put it up for the world to see. If
you are planning to own a full-time Internet
business, I recommend that you learn how to
design the site yourself using one of dozens of
programs which are readily available at any
software store.
You will save so much money if you can do the
work yourself on just the editing alone as your
site grows. If your main business is offline
and you are just adding a secondary income, then
you may want to consider having a professional
do your site for you.
When designing your site, keep the customer in
mind always. Provide order forms for online
credit card orders. Make all of the links easy
to understand. Try to keep your site simple.
Think like a customer, not the business owner.
Your customers are not nearly as interested in
your business as you are. Make sure to put the
benefits of your site and your USP right on top
of the site. More than half of the web surfers
never drop down past the first screen full of
information. So, you have to give them the
information they need as quickly as possible.
The rules for any type of business are Benefits,
Benefits, and more Benefits.
6. Offer a Freebie
One of the major keys to developing traffic
and sales at your site is to always offer some
type of freebie as a drawing factor. For
example, I offer dozens of free reports, weather
reports, news, and more. My greatest drawing
factor throughout the past 8 months though has
been the two free e-books which we offer on
our site to people who subscribe to this
newsletter.
You need to come up with a freebie no matter
what type of business you are in. Create a
free report and give it away. Add in a message
board or some other type of CGI program on
your site. Give a free demo of your software.
Create something that you can give away for
free on your site to draw in the visitors.
7. Start Your Own Opt-In List
Almost every full-time Internet marketer I
know has developed their own Opt-in email
list of some type. For most of them, it is
a weekly newsletter they send out by email.
For others, it may be a Tip of the Day.
Other people might just have a list that
they send out important updates to.
No matter what you choose to do, odds will
be on your side if you concentrate on
building a list of loyal email subscribers.
Very rarely do customers purchase from you
the first time they visit your site. Most
of them will get on your list, hang out for
a few weeks or months, and then they buy
from you. They have to get to know you before
they are willing to spend their money with
you.
8. Submit to Search Engines
Although search engines are not the
advertising avenue they once were, they are
still important to any overall Internet
marketing plan. You can submit and earn top
positions on the search engine using the
secrets that are revealed to throughout the
online world. The biggest key to high
placement is the easiest one to understand.
Having important and valuable content on
your site can be the major factor to your
top position.
For more search engine secrets, keep an
eye on our Search Engine Guru section that
is published every single week. We have
received dozens of testimonials of how our
readers have been applying what they have
learned every week and achieved top
positions on the various search engines.
Make sure you are using this free resource
in Web Gold.
9. Use Every Free Advertising Method Available
Use press releases to offline publications.
Write informative articles and send them to
online newsletters. Participate in forums,
mailing lists, and newsgroups. Place ads on
free classified sites. Trade links with other
sites. Set up CGI programs such as Search
Engines, Free-For-All Links sites, and more.
Do everything that you can do to start
producing a consistent level of traffic
using the Free Internet marketing methods
first. By going this direction first, you
can use the profits as investment capital to
expand your marketing to paid advertising
sources.
10. Use Paid Advertising
Most Internet businesses rely more on paid
advertising than on the free sources of
traffic...although I have found both methods
extremely important in my business. Ezine
advertising can be the most effective money
you ever spend online. Add to that banner
ads and links on high traffic sites and you
have several methods of buying hits on your
site.
I have found that the most effective leads
come from offline advertising. For example,
you could purchase ads in a popular targeted
magazine for your business. You could also
purchase a postcard in one of the card decks.
Start up a co-op and get 10 other people to
advertise with you and run your own ads for
free. Offline leads which come to your site
often turn out to contain a much higher
percentage of buyers than any of the online
advertising methods.
Once you put our short 10 step outline
together you have a basic map to creating
your own Internet success story. You wouldn't
consider going on a trip without a map. So
don't try to go it alone online without a map.
---------------------------------------------
Terry Dean, publisher of Web Gold with over
40,000 subscribers:
http://www.oraifite.com/netb
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