Hello {firstname},
This week is the continuation of last week's
issue teaching you a simple system for writing
effective ad copy.
The "Killer Ad Bootcamp" will teach you:
- How to Ask Yourself the Question That 98% of
businesses fail to ask themselves which
practically guarantees your success in any
business! (Page 12)
- Insider's Secret Backbone of ALL Successful
Advertising that 90% of People have never figured
out! (Page 23)
- How You Can Use Your Competition To Increase
Your Sales For You! (Page 28)
- How to Write Passionate Advertising Copy that
gets people drooling for your products and
services! (Page 29)
- 24 Power Words to Use In Your Advertising to
Increase your sales response on every single ad
you write! (page 30)
- How to make your advertising friendly and
conversational to make them confident in
ordering from you! (page 31)
Find out More at:
http://www.oraifite.com/killerads.html
http://www.oraifite.com/killerads.html AOL User Click Here
Yours in Success,
Sam Odiaka
Sam@oraifite.com
http://www.oraifite.com
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The RumourMan
RumourMan is a Free Electronic Newsletter. Like the
internet, it will evolve, and part of that evolution
will come from you. I want to hear from you.
I want
to hear about your successes and your setbacks - the
highs and the lows. Most of all, I want to know what
you want to know. Much of the ongoing power of
RumourMan will come from the synergy of our combined
experiences, information and knowledge. So take the
opportunity to communicate with your rumourman and
your fellow internet entrepreneurs. We'll all
benefit. We'll all move more quickly down the road
towards an automatic, ongoing and very impressive
internet income.
Note: This newsletter is transmitted by subscription
only. See bottom for removal.
(c) copyright Sam Odiaka
< http://www.oraifite.com > mailto:Sam@oraifite.com?subject=Rumour-News1
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How to Write Killer Advertising that
Practically Forces People to Respond...Part II
By Terry Dean
This is part 2 of the Ad Writing Tutorial
we sent you in our last issue. Please
refer back to it for step one through
five.
6) Use Pronouns (I, You, He, She)
Again, we are going to make the literature
teachers angry at us, but Using "I" "You"
"He" "She" throughout your advertising
copy will produce more cash orders. People
will begin to identify with you. They will
begin to say, "Yes, I can do that."
They will be drawn into the picture you
are painting of them enjoying or succeeding
with your product or service. Creating a
picture of them and their needs being met
by your company spells creating an order.
7) Focus on Benefits, Not Features
This is a lesson mail order & direct
mail professionals have been trying to
get over to us for years. You must focus
on the benefits of your product, not its
features. Although it may sound like
these two things are one in the same,
they most definitely are not. Which way
you lead your presentation which will make
a big difference between the success and
failure of your advertising campaign.
Your product’s features are things such as
pay plan, product ingredients, what it is
made of, etc. Benefits are what your product
will do for them. Features are product
centered. Benefits are prospect centered.
Benefits are things such as "How much will
your prospect make? How much weight can
they lose? How much hair will they grow?"
You have to make your advertising copy
prospect centered instead of product
centered.
8) Use Lots of Adjectives & Adverbs
You will notice in mail order, there is
not the "information packed manual." There
is a "huge 62 page information packed
manual with step-by-step instructions."
When writing your ads, take your
descriptions to the limit. Then, you can
cut it down some as you go over it.
Describe the product.
Paint a picture in your prospect’s
mind of them using your products or
services. If you are selling Home
Business information, paint a picture
of the prospect succeeding in business,
making money daily, having more free
time, etc.
As a general rule, people do not buy
because of logic. Too much failed
advertising is logic oriented. Too many
people say, "It is only logical for
them to buy my product." If that is your
idea, it won’t sell. People buy because
of emotion. Create practical logical
products. Then, write advertising that
uses emotion to make sales.
Paint the picture of your prospect both
with and without your product. Make them
need your product. Make your product
have an emotional appeal to them. Then,
you will make sales
9) Testimonials
Testimonials are a powerful selling tool
and should be used at every opportunity.
Include testimonials in all of your ads
if possible. Many Great Selling Ads are
made up of 1/3 to 1/2 testimonials of the
company’s products or services.
Getting testimonials is easier than many
of us think also. Make up a testimonial
form (With signature required) and hand
it out to all of your clients. Let them
know you care what they think about your
products and services. Make it easy for
your clients to give you testimonials.
Then, use them in all of your advertising
if possible.
10) Free Bonuses For a Limited Time
Something Free is always a drawing factor
in advertising. "Free" is probably the
most powerful advertising word in
existence. Anything that you sell that
has a price of more than $20 should always
have Free Bonuses attached, and most
products under $20 should have Free
Bonuses also if possible.
Then, You should always make your Free
Bonuses for a Limited Time Only to
Bring in Orders Now. This has the Effect
of "Sale" on a prospect’s mind and moves
them to order now. All advertising must
be geared for the prospect to Order Now!
And Free Bonuses don’t have to cost you
very much either. Include something that
you can reproduce cheaply, but has a
high value to your prospects.
11) Strong Guarantee
The best way to gain trust in your
prospect’s mind for you is to include
a solid guarantee on your products.
The postal service requires a 30 Day
Money Back Guarantee on All Products
sold by mail order unless your guarantee
is mentioned. You should always include
this guarantee if not more.
"30 Day No Questions Asked Money Back
Guarantee! I refuse to Let Anyone Be
Unhappy With Our Product!" Add
guarantees to everything that you
sell. This is a strong motivator to
people and can overcome most fears and
objections they have in their minds
toward ordering from you.
12) Easy To Order
Make it easy for people to order from
you. This almost goes without saying,
but there are a lot of ads out there
which have broken this rule. Tell
people clearly how to order. For
example, "Pick Up Your telephone and
Call 44-79-4741-1945 Now And Have
your Credit Card Ready!" Or "Fill Out
this Order Form and Make Your checks
payable to SamSCO Networks and
then fax your order to 44-208-281-8353
or mail them to SamSCO Networks,
P.O. Box 34682, London E17 7WF!"
Make it clear to your customers what
you want them to do to order now.
Another thing that should be mentioned
is that you will increase your orders
50% - 100% just by accepting credit
cards. They produce more trust and
more orders for any small or home
business.
Order a copy of our "How to Increase
Business By At Least 50% Just By Accepting
Credit Cards" for information about
merchant accounts and how 99% of home
businesses (Even brand new startups)
are able to obtain a merchant account
for a very low cost.
BASICS OF ADVERTISING
Those are the twelve basics to
advertising. Remember them. Go over
them. Use them. It will make a
difference in your business. Remember
this report as your Twelve Step
Program to Advertising Success:
TESTING, TESTING TESTING
STRONG HEADLINES
SHORT WORDS, SHORT SENTENCES, SHORT PARAGRAPHS
BE SPECIFIC, NOT GENERAL
USE YOUR BACKGROUND AND BE UNIQUE
USE PRONOUNS
FOCUS ON BENEFITS, NOT FEATURES
USE LOTS OF ADJECTIVES & ADVERBS
TESTIMONIALS
FREE BONUSES FOR A LIMITED TIME ONLY
STRONG GUARANTEE
EASY TO ORDER
Create your advertising materials and
then go over them again and again to
refine them, but always remember they
are NEVER finished. Testing is the name
of the game in advertising and then
winner in the end will always be the one
who has tested their advertising the most.
---------------------------------------------
Terry Dean has written a complete step-by-step
manual and set of worksheets to help you "Build"
a HOT Internet sales letter...Learn More about what
the Killer Ad Bootcamp can do for you:
http://www.oraifite.com/killerads.html
http://www.oraifite.com/killerads.html AOL User Click Here
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