Hello {firstname},
Finally, a Paint-By-Numbers Approach to
Creating Advertising That Flat Out
Works!
The "Killer Ad Bootcamp" will take you
by the hand and lead you step-by-step into
writing ads that sell thousands of your
products and services.
All you have to do is read the short
instructions, fill in the worksheets,
and then paste your sales letter today.
It couldn't be any easier!
Click here now for more information:
http://www.oraifite.com/killerads.html
http://www.oraifite.com/killerads.html AOL User Click Here
Yours in Success,
Sam Odiaka
Sam@oraifite.com
http://www.oraifite.com
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The RumourMan
RumourMan is a Free Electronic Newsletter. Like the
internet, it will evolve, and part of that evolution
will come from you. I want to hear from you.
I want
to hear about your successes and your setbacks - the
highs and the lows. Most of all, I want to know what
you want to know. Much of the ongoing power of
RumourMan will come from the synergy of our combined
experiences, information and knowledge. So take the
opportunity to communicate with your rumourman and
your fellow internet entrepreneurs. We'll all
benefit. We'll all move more quickly down the road
towards an automatic, ongoing and very impressive
internet income.
Note: This newsletter is transmitted by subscription
only. See bottom for removal.
(c) copyright Sam Odiaka
< http://www.oraifite.com > mailto:Sam@oraifite.com?subject=Rumour-News1
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How to Write Killer Advertising that
Practically Forces People to Respond...Part I
By Terry Dean
Stop a moment some day and look at the kind of
advertising you see in your mailbox, on your
computer, on the radio, etc. Look at it and
think, "Would I buy this or not?" If you say
"No," then ask yourself why. If you say "Yes,"
then ask yourself why.
What is it that makes this ad attractive or
what is it that this person’s offer
unattractive. Do this regularly and you will
start surprising yourself with what you will
notice about advertising.
Most advertising you see today is written
extremely poorly. It confuses the prospect,
doesn’t paint a desired picture in their mind,
doesn’t give a reason to order now, and
focuses on features, not the benefits. Most
failed businesses can be tracked back to
poor advertising, although there are many
other reasons for failure.
If you want to stay in business, you must
learn how to advertise effectively and how
to produce orders NOW! This is what we will
be working on in this manual, so be prepared
to change your advertising and to fill your
mailbox with orders!
There is a creative money making genius on
the inside of you. You just need to learn
how to let it out. What we will cover in
this short report is the purpose of
advertising and the 12 Advertising Secrets
you will need to know to become an effective
advertiser.
No matter what business you do whether it
be a small retail store, a consulting service,
a house cleaning service, or a mail order
business, you must learn to create advertising
that gets results. If you don’t, your business
will be painful and short-lived.
First of all, let us look at the two major
(And different) reasons for advertising.
Number one is for exposure. Most television
commercials and many newspaper ads and
magazine ads are made for this purpose.
The Advertiser wants their name exposed to
the public and for the viewer to think of them
next time they are ready to make a purchase.
Major corporations are the ones who will do
this kind of advertising. They have the budget
to constantly expose their name to the public
and wait for their orders to come as people
become more used to them and their advertising.
The type of advertising you and I are
interested in is completely different. It is
called direct response advertising. In other
words, we are advertising and are motivating
our readers to order now, to call our 800
number and order, mail us a coupon and order,
or fax in an order.
We advertise a product and service and seek
for people to make purchases now. As a small
or home business, a quick way to go bankrupt
is to place full page ads without asking for
an order NOW! You must cause the person to
order today if you want to stay in business
in any type of display advertising or direct
mail.
Classifieds are of a little different nature,
but they work on the same premise. You don’t
ask for a sale right from the classified
(Which would be a large mistake because there
just isn’t enough room in a classified to
make sales).
Even asking for one dollar in a classified
ad reduces your response greatly. You will
have them call your 800 number voicemail
or your fax-on-demand in which they will
receive an offer and a chance to order NOW!
In all advertising, you must ask for the
order NOW or get out of business!
Many people have contacted me and said, "I
know that I have a wonderful product, but
I just can’t figure out why I am not
getting any orders." You may be the same
way. Let me tell you a simple truth, It
does not matter how awesome your product
line is if your advertising doesn’t cause
people to see themselves using it and how
it will benefit them.
Your advertising, not your product in many
cases, will determine the success or
failure of your business. Yes, Your product
needs to be awesome (Or you will experience
a large number of refund requests and a
short-lived business), but your advertising
will make or break your business.
Before we spend too much time detailing why
you should create awesome ads, let us just
simplify the whole deal. You want your
business to make money? Then, write
money-grabbing ads!
Now, Let us reveal 12 of the major
advertising secrets you will need to know
and begin using in every ad you create:
1) Testing, Testing, Testing
In all advertising and mail order, the
biggest key of long-term success is Testing
everything. Test your ads. Test your sales
letters. Test you products. Test the
publications. Test everything. You will
never be done.
Learn to key all of your order forms and
phone numbers to make sure you know which
ad and publication is doing what. Don’t
ever leave anything to chance. Test
everything. Great Advertisers and Mail
Order Millionaires are people who have
tested everything and have found what
works. Your testing period will NEVER
end!
2) Strong Headlines
The number two key to success is your
headlines. You must understand that the
wording of your headline is more than
70% of the effectiveness of your
advertising. That means it is a BIG
DEAL what your headline says. A note
that needs to be added. In mail order, it
has been our experience that Negative
headlines often Out pull positive
headlines. For example, one of the most
popular and effective headlines in network
marketing has been "Dead Downlines Don’t
Lie!"
Negative headlines force your prospect to
identify with them saying, "That sounds
like me. The main purpose of the headline
is to GRAB their attention, so your
headline must be attention grabbing and
prospect focused. What are their needs?
What are their Desires? What are their
Fears? Pay attention. The upcoming secrets
must be used when writing your headline
also, not just your body. HEADLINES WILL
MAKE OR BREAK YOUR ADVERTISING CAREER!
3) Short Words, Short Sentences, Short
Paragraphs
Forget what your grammar teacher taught
you in high school. When writing ads, you
must make your ads simple: Simple to
Understand & Simple to Order. Keep the
level of writing 8th grade or lower. Use
Short Words, short sentences, and short
paragraphs.
I know your literature teacher told you
to not write paragraphs with only two
sentences in them, but how much money
did he/she ever make in advertising? The
moment you confuse your prospect, their
attention and the sale disappears!
4) Be Specific, Not General
Be specific in all of your advertising.
Don’t Say "Fill Your Mailbox with Cash."
Say "Receive Up to $355 a day in your
Mailbox Daily." Don’t Say "Secrets to
Making Money." Say "63 Year Old Man Tells
You His Dirty Secrets to Making $578 a
day!"
Being specific makes your advertising
more believable. Being general makes
your prospects say "He is just making
this up." Being specific makes them say,
"He must have counted it. I want to
make that much."
Don’t say "Fill your Downline with
Distributors." Say "Add Up to 15 New
Distributors a month to your downline."
You get the idea now, don’t you. Don’t
ignore the fact that Being Specific
will beat being general every time.
Go over your advertising copy and edit
it to become specific.
5) Use Your Background & Be Unique,
Not A Me-Too Ad
So many ads out there today are for
just me-too products and me-too
advertising. When I say "Me-Too
Advertising," I mean that these ads
or products have been so overused that
they just don’t pull anymore.
People are tired of them. For example,
People are tired of hearing how much
more your network marketing company pays
than the one on the other page. They are
tired of hearing about how your products
are the best in the industry. They have
heard that story before.
You need to become Unique in your
approach. Are you elderly? Are you
Young? Are you Deaf? Are you bald? Did
you flunk out of school? Do you only
have an 8th grade education? Put
something of yourself into the ad.
A bald man could write an ad saying, "57
Year Old Bald Man Grows Dollar Bills
Faster than Men Half His Age Grow Hair!"
Be unique. Find something about yourself
that is unique and put it into your
advertising. Let people know who you are,
then they will begin to trust you, and
Trust spells orders.
---------------------------------------------
Terry Dean has written a complete step-by-step
manual and set of worksheets to help you
"Build"
a HOT Internet sales letter...Learn More about what
the Killer Ad Bootcamp can do for you:
http://www.oraifite.com/killerads.html
http://www.oraifite.com/killerads.html
AOL User Click Here
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