Hello {firstname},
Would you like to have the right to steal
from the success of one of the top Internet
marketers...without breaking any laws?
We've obtained the right to offer you Internet
marketing expert Terry Dean's eBook, "The
Magical Formula to Increasing Your Web Profits
in 72 Hours or Less" with full reprint rights.
You'll be able to sell as many copies of this
ebook as you want for $19.97 and keep 100%
of the money...you don't have to share it with
anyone!
Click here now for more information:
http://www.oraifite.com/rights.html
http://www.oraifite.com/rights.html AOL User Click Here
Yours in Success,
Sam Odiaka
Sam@oraifite.com
http://www.oraifite.com
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The RumourMan
RumourMan is a Free Electronic Newsletter. Like the
internet, it will evolve, and part of that evolution
will come from you. I want to hear from you.
I want
to hear about your successes and your setbacks - the
highs and the lows. Most of all, I want to know what
you want to know. Much of the ongoing power of
RumourMan will come from the synergy of our combined
experiences, information and knowledge. So take the
opportunity to communicate with your rumourman and
your fellow internet entrepreneurs. We'll all
benefit. We'll all move more quickly down the road
towards an automatic, ongoing and very impressive
internet income.
Note: This newsletter is transmitted by subscription
only. See bottom for removal.
(c) copyright Sam Odiaka
< http://www.oraifite.com > mailto:Sam@oraifite.com?subject=Rumour-News1
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Are Reprint Rights A Good Idea For Your Business?
By Terry Dean
Are reprint rights a good idea for your business?
The answer is, "Yes" and "No."
I wish there was a simple answer to this question, but
there really isn't. Buying the reprint rights to a hot
selling product could be the deal of a lifetime.
You could end up with a product that already has a hot
market ready to buy without having to do any of the
research, creation, or ad writing. It could be the
perfect opportunity. Or it might not be.
This same 'perfect opportunity' might be sold by
thousands of businesses already...It could be outdated...
and it may never have sold well in the first place!
So, reprint rights may be right or wrong for your
business depending on a number of factors.
I have experienced both the successful aspects of
reprint rights, and have been able to avoid most
of the pitfalls...but not all.
I have created many of my own products such as the
"Instant Internet Cashflow System" series of ebooks
and our newest video course "Internet Publishing."
Even though I have created my own products, we have
still used reprint rights licenses in many ways to
either expand or generate new profits.
I purchased reprint rights to several products when
I first wanted to market online. The early success I
experienced through selling these products led to
the business I am in today.
Doing a quick run-down of the office shows that we
currently have reprint licenses on 23 different
products. One of these products has 19 videos and
2 manuals in it. Another one has 24 audio tapes, 2
videos, and a manual.
Other products consist of electronic books only.
There are advantages and disadvantages to each
format. The primary advantage of an electronic
manual is that it is easy to setup and sell and
requires no fulfillment or shipping costs which
can be major hassles.
The primary disadvantage of electronic books which
no expert seems to like to discuss is that most
people don't like to read on their computer. They
prefer to read a hard copy book, listen to an audio
tape, or watch a video. Plus, it is much harder to
show the uniqueness of an electronic book.
Both types of products (electronic and hard copy)
have the unique advantages and disadvantages. I
have been successful buying reprint rights on both!
So, I am speaking from a position of authority.
Reprint Rights have been a part of my business
from day one.
SECTION ONE: What Are Reprint Rights?
First, let's cover the different types of rights
that are available out there on different products.
1. Affiliate Programs - Affiliate programs could
be considered a form of rights, although a very
basic one. Most of my readers understand exactly
what an affiliate program is so I won't go into
here. The advantage of affiliate programs is that
they have little or no cost to get involved in.
The two major disadvantages are that you receive
the smallest piece of the action from an affiliate
program (10% to 50%) and that you will have
thousands upon thousands of competitors. Always
remember this, the cheaper and easier it is to
start a business, the more competition you will
have. Affiliate programs usually have no cost and
no time involvement to sign up, so you can expect
to have the most competition through them.
The advantage here is that the affiliate owner
actually takes care of all the fulfillment, order
processing, and everything else. So it is a great
way to get started promoting products or to expand
your product line. As I said above though, this
could end up being a double edged sword. It is
easy for you to sign up. It is also easy for ten
thousand others to sign up.
2. Resale Rights - A resale rights are a little
more involved. Usually when resale rights are
involved, you pay an up-front fee and then you
are given the right to buy the product at a
discount. In some cases you buy the product
wholesale and sell it retail.
In most cases though, you take retail orders for
a product and then send the product owner a
certain percentage to fulfill the order for you.
This is often called dropshipping.
For example, you may want to sell a video set
we have and offer to pay a resale fee of
$500.00. Then, you take orders for it for the
full $297.00 retail price. Every time an order
comes in, you process the card and send us
$125.00. We then duplicate, process, and ship
out the order. You would never have to touch
the product. That is dropshipping.
You make much more money this way than an
affiliate program usually, but you do a little
more work. You take the orders and process
them yourself. Then, product fulfillment is
handled by the owning company.
3. Reprint Rights - This takes the product
selling to another level. With reprint rights,
you actually take over the whole process
yourself and don't have to pay anyone else.
All of the money is yours to keep. When an
order comes in for $297.00, you process,
duplicate, and ship the order yourself. Then,
you keep all of the money that is left over.
If it was an electronic manual you owned the
rights to, then you would take the order and
have digital delivery. All of the money
leftover after processing fees would be yours
to keep.
So the advantage to reprint rights is that
you get to keep all the money. The
disadvantage is that reprint rights usually
have a premium price on them. For most
products, you will pay 10 to 25 times the
actual retail price of the product for reprint
rights. Digital products usually are on the
high end of the scale at 20 to 25 times the
price, while audios and videos usually are
closer to the 10 times value level.
So, a $29.95 ebook will usually cost $600
to $700 for rights while a $29.95 video will
usually cost $300 to $400. The reason for
the higher prices on the ebooks in most cases
comes from the inherent dangers of reprint
rights to the creator of the information.
As a product developer, it is much more
dangerous to sell reprint rights to an ebook
than to a video. Since a video is a hard
product, there are costs associated to selling
it (low costs of around $3.50 per video plus
shipping). Since an ebook has no cost in
delivery, a customer could buy reprint rights
to it and give it away for free or almost
nothing.
For example: Just recently I looked at the
online detective ebook (which is actually
more of resale rights not reprint rights) and
saw a price of $4.95, $9.95, $19.95, and
$29.95 after looking at several different
sites. All of them were offering the same
product, but at vastly different prices.
Someone could buy reprint rights to your
$97.00 ebook and sell it for $9.95 from
their site...destroying your business in
the process (if you rely on only one
product). If it is a hard product such as
an audio set or video set, they will be
much more unlikely to do this type of thing
since there are costs involved in
distribution.
For the reprint rights buyer, owning a
successful product can be an awesome start
to your business or an expansion to your
business if you can afford the extra
investment required.
4. Master Rights - This is the ultimate type
of rights to purchase for your product. When
you buy master rights, you also receive the
ability to sell reprint rights to other
businesses.
This added benefit comes at a premium price.
You will usually have to pay 3 to 5 times as
much for the master rights as you do for
reprint rights.
For example: Let's take a $297 video set for
an example. Resale rights may be $500 (which
gives you the ability to have it dropshipped
for $125). Reprint Rights may be $2995 so
that you could sell the product itself and
keep all of the money. Master Rights would
probably cost $8,000 to $15,000 so you could
sell reprint rights at $2,995 each in
addition to selling it at retail.
Now, I hope that the above numbers didn't
get you confused. They are just meant to be
an example. All deals will be different
based on the product and the creator's
goals with it.
In most cases, you really shouldn't even
be thinking of paying the premium price for
master rights unless you know you have
reprint rights buyers already lined up...or
it will take quite a bit of cash flow from
you for a while.
---------------------------------------------
Terry Dean has reprint rights available to his
ebook:
"The Magical Formula to Increasing Your
Web Profits in 72 Hours or Less" available now
from our web site at:
http://www.oraifite.com/rights.html
http://www.oraifite.com/rights.htm AOL User Click Here
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