Hello {firstname},
I first introduced you to Peter Sun last
week with an excerpt from his marketing
course.
He earns in excess of $25,000 per week working
only 4 days a week. The rest of his time is
spent with his family, his Mercedes, and surfing
on the beautiful Australian beaches.
The regular price of this course is $49, but
we're currently offering it to ezine subscribers
for only $19.97.
Click here to find out more:
http://www.oraifite.com/maximummoney.html
http://www.oraifite.com/maximummoney.html AOL User Click Here
Yours in Success,
Sam Odiaka
Sam@oraifite.com
http://www.oraifite.com
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The RumourMan
RumourMan is a Free Electronic Newsletter. Like the
internet, it will evolve, and part of that evolution
will come from you. I want to hear from you.
I want
to hear about your successes and your setbacks - the
highs and the lows. Most of all, I want to know what
you want to know. Much of the ongoing power of
RumourMan will come from the synergy of our combined
experiences, information and knowledge. So take the
opportunity to communicate with your rumourman and
your fellow internet entrepreneurs. We'll all
benefit. We'll all move more quickly down the road
towards an automatic, ongoing and very impressive
internet income.
Note: This newsletter is transmitted by subscription
only. See bottom for removal.
(c) copyright Sam Odiaka
< http://www.oraifite.com > mailto:Sam@oraifite.com?subject=Rumour-News1
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Up Side Down Marketing
By Terry Dean
The normal business process is to have a product,
start looking for prospects, and make the sale.
Guess What? Normal businesses also don't work
very well!
Let's turn business upside down!
If you would really love to have a radical change
in your business, you are going to have to make
some radical changes in your methods.
One definition of insanity that I feel is
especially appropriate for business owners to
understand is, "Doing the same thing over and
over and expecting to receive different results."
If you continue to run your business in a
"normal" way, you will always be limited to
"normal" results.
If you want to have "exceptional" results in
your business, you are going to have to put
"exceptional" methods to work for you.
If you are like 99% of internet marketers I know,
I will venture to bet that you have a web site
& product and that your biggest problem is
building the traffic to your site. I will also
bet you aren't making very many sales!
What happens if we turn this process upside down?
What happens if we choose to find the prospects
first...build a relationship with them...and then
find a product that they Dream about?
Everybody online appears to have a product. How
many of them have an audience?
It is kind of funny...I always have people
emailing me that they have an awesome product
they want to sell to the world. They just can't
get anyone to visit their site.
I rarely ever have anyone saying, "I have too
much traffic and I just don't know what to sell."
When they do email. I can guarantee you that
those people are the easiest people in the world
to help.
If you have the traffic, all you have to do is
ask them what they want. Then, find it for them.
If you have a product, we have to figure out a
way to get traffic to your site, set up the
sales process, and start making sales.
I am not saying this isn't possible. We do it
all the time. What I am saying is that it is
the wrong way to do business on the net.
Let's turn it upside down.
Instead of starting out with a product, let's
start out by figuring out what it is that you
are passionate about. What is it that is exciting
in your life and that you have experience and
skills in?
What is it that gets your fire burning? Way too
many people have decided to just follow the pack
instead of being creative and coming up with
their own ideas.
Since the rest of the pack seems to be slowly
moving away into oblivion (Over 95% of internet
sites are losing money), shouldn't you make a
change of direction?
Once we figure out what it is that you love, let's
decide where you can find other people just like
you.
Use the internet networking tools at your disposal...
Go to http://www.forumone.com to do keyword
searches of forums you can visit on this activity.
Go to http://www.dejanews.com to do the same
for newsgroups.
Visit http://www.liszt.com to find all the
mailing lists which deal with this topic.
Start visiting and subscribing to everything that
has to do with your topic. Start participating
in the discussions which go on at these sites.
Find out what people are talking about the most
in your subject. Which element is the most
popular? What is it that everyone is looking for
online? If you don't find out by visiting these
groups, start asking some questions.
Spend some time at these sites...Start visiting
web sites which come up in the discussions. Make
a list of things which each web site has - and
what it doesn't have.
Once you know what it is people are looking for
(from your participating in the discussion
groups) and have found out what it is that is
lacking in most of the sites...You now know how
to get started. You can start building your
business on Your USP (Unique Selling Position).
Design a web site, or even better, hire a
professional to do it for you. Make sure that
every part of it though deals with your chosen
theme.
Note: I am very wary of giving specific examples
in this article, because every time I do I get
dozens of people emailing me that they are going
to do exactly what I wrote about. Instead of
following the theme of my article though, they
all just want to set up the business I gave an
example of.
In this article, we are discussing the strategy
itself, not any specific business or industry.
If you take time to start following what I am
telling you here, every part of it will become
clearer as each step is taken.
Start having automated traffic tools such as
free information, your own discussion group or
a specialized postcard site that deals with
your theme.
Build up a community atmosphere and then invite
visitors from all the groups you have been
participating in on a daily basis. Instead of
trying to sell them something, just invite
them for the solutions which you have for free
at your site.
Get the discussion group going on your site by
picking a "Hot" element of discussion that you
keep seeing come up on the other boards. Have
a specialized discussion group instead of just
a general one if you want to achieve high
traffic from it.
Start up an Opt-In list where you will send out
updates and free information on a daily, weekly,
or monthly basis.
At this point in time, you want to focus on
building up a close relationship with your
visitors. You have not even chosen a product to
have on your site yet. You are just building
relationships and loyal visitors.
After you have started building up this group,
you can actually ask them what it is that they
want. Then, find it for them.
Either have it developed yourself or find
someone who has it already. Then, do a Joint
Venture with the product owner and endorse
the product to your list and your visitors.
Let them know how you sought out and found the
best _______ on the market for them and how
you negotiated the best deal possible
(10% off, A Free Bonus, etc.).
Note: This has to be real. You really do have
to do your homework and find them the best
_________. You really do have to negotiate and
try to get the best deal possible for them.
Don't let an ounce of deception come into play
in any part of the process.
Watch your responses and sales skyrocket. What
might have been a 1% sales response for the
original company now becomes a 10% response
from your entire list of friends.
Once you have the traffic and the list, It isn't
hard at all to find the products. They will
constantly be knocking at your door.
Would you rather be the person sitting back
with his choice of people to work with or do
you want to continue to be someone with a
product looking for a customer.
The average web site may not operate this way,
but do you want the results of the average
web site?
Turn it upside down!
---------------------------------------------
Terry Dean, publisher of Web Gold with over
40,000 subscribers:
http://www.oraifite.com/net
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