Hello {firstname},
Starting from scratch online is not only almost
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They use their other projects as "templates" and
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Yours in Success,
Sam Odiaka
Sam@oraifite.com
http://www.oraifite.com
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The RumourMan
RumourMan is a Free Electronic Newsletter. Like the
internet, it will evolve, and part of that evolution
will come from you. I want to hear from you.
I want
to hear about your successes and your setbacks - the
highs and the lows. Most of all, I want to know what
you want to know. Much of the ongoing power of
RumourMan will come from the synergy of our combined
experiences, information and knowledge. So take the
opportunity to communicate with your rumourman and
your fellow internet entrepreneurs. We'll all
benefit. We'll all move more quickly down the road
towards an automatic, ongoing and very impressive
internet income.
Note: This newsletter is transmitted by subscription
only. See bottom for removal.
(c) copyright Sam Odiaka
< http://www.oraifite.com > mailto:Sam@oraifite.com?subject=Rumour-News1
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Don't Re-Invent The Wheel...Improve On It
By Terry Dean
Today, instead of just reading an article, I want
you to think of this as more of a heart to heart
talk from one marketer to another. I am going to
share some of my thoughts and opinions of what I
see going on in the Internet marketing community.
So, forgive me if it appears that at times I am
rambling on throughout today's issue.
I know that what I am going to say is going to
upset some of the people reading this, but it needs
to be said anyway. Internet Marketers "on average"
show a serious lack of understanding of basic
marketing knowledge and principles.
They are constantly looking for the new thing...
or they are in a quest for the "Holy Grail" of
Web Site Traffic. Every week I hear of the new
"Traffic Generator" that is out there. I have even
participated in many of them only to come away
disappointed in the results time after time.
I can tell you how to get more traffic than you
will ever need in just a few words, "Give Away
something extremely valuable to your market." Just
find out what people want...come up with a low or
no cost way of providing it...then give it to
them. Then, you will have more traffic than you
know what to do with!
This next statement may even shock you more
than the one above...
"I personally have learned more about how to
make money on the Internet from Marketing Books
and Videos which didn't even deal with the
Internet than from the hundreds of Internet
marketing publications and products I have
studied!"
Notice that in the past few weeks or months we
have been covering a lot of business principles
such as Unique Selling Positions, Joint Ventures,
Strategy Development, and more. These are weapons
that have been taught for decades...but we just
have to learn how to apply them to the internet.
Just because we have found a new marketing medium
does not mean we need to lay aside time tested
business strategies for success. What Jay Abraham,
Gary Halbert, Ted Nicholas, and others have taught
us throughout the last few decades still works
today.
As a matter of fact, the book "Scientific
Advertising" was written in the early part of
this century by Claude Hopkins. It is a classic
on developing advertising that works no matter
what medium is being used.
This "Old" Book has been credited as being a
factor in the success of some of the top
marketing minds of our time. Many of which
actually claim to have read the book 34 times
or more!
During the past few weeks, I have spoken with
several people who use the Internet for one
purpose...Testing. Using the Internet, they
can test their products and promotion quicker
and cheaper than they ever could have done in
any other format.
When it comes time to roll out though, they
go to direct mail. They have figured out a
system that works for them that they know how
and enjoy using.
Even if you will never do a direct mail
promotion, does that mean that you can't learn
from what the most successful direct mailers
have been teaching us about direct marketing
for decades?
Instead of trying to Re-Invent the Marketing
Wheel...let's become people who actually
improve on it using the leveraging abilities
of the Internet to maximize our time and
effectiveness.
Below are 3 examples of business principles
that are true irregardless of whether you
sell online, by direct mail, in magazines,
on TV, or just locally. After the principle,
we will cover some ways you can apply these
techniques to Internet Marketing and even
improve them online.
1) Unique Selling Position
Every business that wants to become successful
has to have a Unique Selling Position. There
has to be something that sets them apart from
every other business in their industry. What
makes your web site different from all of the
other ones out there? Is it just a copy? If
you don't figure out a way to make it better
than and different from the average site out
there, you are just sinking time and money
into a losing proposition.
How does the Internet give us an unfair
advantage over marketers of earlier times?
It's simple. We can actually go to a search
engine. Type in keywords and see what the
competition is doing! You can visit 20
different competitors this evening and mark
down in a notebook ideas to set your business
apart from all of the others out there. This
could have never been done so quickly and
easily without the power of the Internet.
2) Targeting Your Market and Market Research.
The most powerful feature of the Internet is
doing market research. For free, you can visit
newsgroups and message boards where your
potential customers are hanging out and actually
interact with them by asking questions, taking
notes, and find out exactly what they are
looking for.
The real key to copywriting is finding out
what people's hot buttons are. If you had to
use the old methods of direct mail to do so,
it may have cost you ten thousand to a million
dollars to find out how to write a killer ad for
your market. Now, you can spend a week or two
online and get the exact same result for Free.
3) Joint Ventures
Jay Abraham and Mike Enlow both call Joint
Ventures "the fastest, easiest way on earth to
make a fortune...and if I had to choose from
one single way to make money, this is it." Yet,
it isn't even mentioned in many Internet
marketing circles.
The reason though that most Internet Marketers
could never apply this technique is that they
haven't done the two steps above - Develop a
USP and research their market. Both of those
aspects are the building blocks to setting
yourself up as a potential joint venture
partner.
During the coming weeks and months we have
planned to introduce to the Internet market
information products through joint ventures
which will revolutionize the ways you think
about your online business. Many of these
products may even be classics in developing
real marketing strategies.
So many Internet marketers need to learn how
they can make absolutely any business successful
if they use the right marketing techniques...
not just try to gamble on the new Internet
traffic tool.
---------------------------------------------
Terry Dean, publisher of Web Gold with over
40,000 subscribers:
http://www.oraifite.com/netb
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