Hello {firstname},
We've included a training report below showing you that
the real secret...if there is a secret...to Internet
marketing is in building relationships with your
prospects and customers by email.
Forget all the HYPE you hear about Internet marketing.
Real success won't occur overnight. It comes from
consistently contacting, training, supporting, and
building up our clients.
"Give First and Prove Your Worth" should become
your online manta.
If you really want to see effective follow-up in
action, then you need to check out this web site:
http://www.oraifite.com/autoresponders.html
http://www.oraifite.com/autoresponders.html AOL User Click Here
You can see all of the best online marketer's
absolute best follow-up messages in one resource.
Never again pound your head against the wall trying
to figure out what to say in your autoresponder messages.
Inside this new ebook is your chance to meticulously
study some of the best autoresponder messages on the
planet.
Find out what makes them work and how you can
use the same formulas for your own messages.
http://www.oraifite.com/autoresponders.html
http://www.oraifite.com/autoresponders.html AOL User Click Here
Yours in Success,
Sam Odiaka
Sam@oraifite.com
http://www.oraifite.com
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The RumourMan
RumourMan is a Free Electronic Newsletter. Like the
internet, it will evolve, and part of that evolution
will come from you. I want to hear from you.
I want
to hear about your successes and your setbacks - the
highs and the lows. Most of all, I want to know what
you want to know. Much of the ongoing power of
RumourMan will come from the synergy of our combined
experiences, information and knowledge. So take the
opportunity to communicate with your rumourman and
your fellow internet entrepreneurs. We'll all
benefit. We'll all move more quickly down the road
towards an automatic, ongoing and very impressive
internet income.
Note: This newsletter is transmitted by subscription
only. See bottom for removal.
(c) copyright Sam Odiaka
< http://www.oraifite.com > mailto:Sam@oraifite.com?subject=Rumour-News1
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Collecting Follow-Up Information Can
Be a Life Or Death Experience
By Terry Dean
Let me tell you a story. It is a sad story, but it is
all too common. A man or woman one day decides that
they can have more in their life or in their business.
They are told there is a "Secret Weapon" for marketing
available now to anyone who wants to use it called
the Internet.
They get a local internet connection and then venture
out into this brave new world for their business.
They hire the best web designers they can afford to
have a website developed for them so that they can
share their products with the world. Then, they wait...
and wait some more. Nothing happens.
Then, they are told you have to advertise online.
Everyone doesn't show up just because you have a
website online. Yes, that's right. You are going to
have to learn the online advertising methods such as
banner advertising, ezine advertising, classifieds,
trading links, press releases, etc.
So, like good little internet marketers, they begin
their quest for traffic. This sometimes is a hard
road to proceed upon, but they finally accomplish
their goals of getting hundreds of visits to their
site daily. Low and behold though, one further
problem presents itself.
Even though they now have a well done website and
hundreds of visitors coming daily, they aren't
making any sales. There is NO money coming in. They
have spent money on web hosting, web design,
advertising, and more. Their income has been next
to zero up until this point though.
For most internet marketers, this is the moment of
truth for their online business. Will you do what
95% of people who reach this point do...Give Up
and Quit? Will you be another person who leaves
the Internet market declaring "People just don't
buy products online!"
This is when most people bury their internet
businesses. I have seen this happen hundreds of
times already to friends or associates online.
Even though they are in different industries and
markets, almost every marketer seems to come to
this crossroad in their online business.
There are two paths available to you at this point.
Will you be like most and take the path of failure...
giving up right before you find your breakthrough?
Or will you do what every successful online marketer
does and research out the difference between those
who make money online and those who don't?
I have done my research already and I am going to
let the cat out of the bag right here and now. The
big divider between those who birth a successful
online business and those who bury their dreams
and quit is very simple actually. The secret is...
If You Want to Be Successful...You
Must Collect the Follow-up Information!
Stop and think about that for a moment. This one
aspect of your online business is so important I
could draw you a line in the sand and divide up
who has been successful online and who hasn't.
The successful marketers are constantly developing
new ways of Collecting information about their
prospects or customers.
Throughout my marketing online, I have found
an interesting secret. Web sites do not make
sales. Email follow-up makes sales. Ask any
marketer online and you will find that their
closing rate from just the website is horribly
low. Most websites get between a 0.05% and a 1%
sales rate from their visitors.
Once you add constant follow-up by email though
to the same prospects, you can get those same
percentages up to .5% to 10% sales rate. This is
an increase of up to 10 times in many cases just
because you applied constant follow-up to the
equation.
Let's run through a few quick tips I have for you
on collecting information about your prospects
and about how to do it.
What Type of Information do You Want to Collect?
1. You absolutely have to get your prospect's
email address. I make that the number one
priority of my website. Once you have the email,
you can start following up on all of your
prospects as often as you want to for FREE. Now,
money is no excuse for poor follow-up skills.
Email is free.
2. You want to collect their postal address so
that you can mail a follow-up sales letter by
snail mail. I know that snail mail isn't as
glamorous as email, but IT WILL HELP YOU CLOSE
SALES. The response rate on direct mail is still
higher than online so if you collect postal mail
information, you can follow-up online and still get
a hard copy of your materials into their hands.
3. You may want to collect their phone number.
This tip is most often true if you are giving away
something free. For example, if you give away a
free audio tape, MAKE SURE that your prospect has
to turn in their phone number before you mail
them something with this type of cost. Internet
people are often trying to just collect any free
thing they find even if they have no intention
of doing anything with it. Don't send out expensive
packages unless you get a phone number which
shows a higher commitment.
4. You should test your website and ad copy. Take
polls on your website. Ask your prospects their
opinion of your website in guest books. Get their
input. Ask for it. Give away something free if
they give it to you. Let your prospects tell you
what you need to do to make more sales online.
How do You Collect This Information?
- Start an Ezine
- Have a Guest book
- Give Free Downloads for Filling out a Form
- Offer Low Cost Free Sample by Mail for Visiting
- Take a Poll
- Set Up a Free For All Links Page or Classifieds
- Use Autoresponders
- Run a Contest
See, it may take you a little thinking time to
produce the right method for collecting follow-up
information on your prospects. Don't even take my
list above as an all inclusive list. Think up your
own ways. Those people who are the most successful
in any venture are the ones who are innovative.
Whatever you do though in your online marketing,
DO NOT FORGET the follow-up. The fortune is in the
follow-up. Collect information on your prospects
and then get to work developing a simple follow-up
system for contacting each of them as many times
as possible. Most marketers will tell you that it
takes at least 7 contacts with a prospect to make
the maximum number of sales. Online, I think this
number is much higher.
So get out there and start collecting follow-up
information if you want to make money on the web!
---------------------------------------------
Terry Dean, publisher of Web Gold with over
40,000 subscribers:
http://www.oraifite.com/netb
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